We flew to Rome courtesy of MJFC-Italia and Sony BMG Italy for the launch of “Thriller 25”. The launch event was held at one of Italy’s most famous nightclubs, called Piper.
Sony BMG Italy and MJFC-Italia had collaborated to bring Navi over for the event. Piper hosted the evening with Sony BMG Italy, they decorated the venue with Thriller 25 flyers (produced by MJFC-Italia), posters and a large Thriller 25 cut out of Michael Jackson and the zombies – the same design as the zombie album cover.
Sony BMG Italy also had copies of the album and Thriller 25 t-shirts at hand. Throughout the night, videos of Michael Jackson were shown on the club screens.
The venue was extremely busy with approximately 800-1000 people, Navi came on stage around 12.30am and performed three songs off of the Thriller 25 album. The set began with Billie Jean, then Beat It and ended with the title track Thriller, to applause and a positive response from the club goers. Considering most of them were a younger audience ranging between 18-25, the majority watched intently and took photos and videos on their phones.
It was successfully received and they continued to party the night away to a remix of Thriller and Wanna be Starting Something. To complete the evening, Navi happily took photos with fans who wanted to remember the night, in front of the Thriller backdrop.